TechCrunch is launching a subscription product called, appropriately and deliciously, Extra Crunch.
Extra Crunch, as it says on the tin, is an additional layer of content, coverage, product and events-based offerings for our most regular and engaged readers.
He spent the last five years on his third startup — a technology and media company — and brings an invaluable understanding of the entrepreneurial journey.
Our COO Ned Desmond began and championed this project for two years, and has been beyond instrumental in figuring out how to launch a subscription product at a publication that runs at breakneck speed inside a corporation with a lot on its mind.
Quietly, and with the gratifying support of management, we’ve been reconfiguring TechCrunch over the past few years to focus on making sure that we’re providing useful, engaging content to readers, not just advertisers.
There are four main components to our offering:Price:$15 per month or $150 per year30-day free trialU.S., Canada, U.K., France, Germany and Spain, but we’re planning to expand to more EU countries later this yearEditorial: Deep profiles of startups that have achieved late-stage success, including how they got there and where they’re headed next — everyone will get a free taste of that this weekProfiles and databases of experts who any startup should think about working with, including how-to guides, based on recommendations from foundersRegular articles about key components of company-building, from TechCrunch staff, outside experts and moreCommunity:Regular live conference calls with TechCrunch staff and guests20% discount on tickets to all of our events including Disrupt for annual subscribersMore features coming soonProduct: List Builder to help you quickly track the types of companies TechCrunch covers that you care about mostRapid Read Mode to help you quickly skim through the dozens of stories we publish per dayAnd one more thing: no banner ads on the site or in video pre-rollsWe hope that you’ll take the journey with us as we continue to cover the daily news of emerging and established technology companies, startups and entrepreneurs, as well as find new ways like Extra Crunch to build a direct relationship with you where we can provide something of lasting value in exchange for your local currency.
Over the past few years, TechCrunch as an organization has been able to resist a lot of the market forces and fads of the media world.
This has only been a success because every writer on our staff new and old, every videographer, product engineer, events staffer and salesperson has been on the same page.
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