Self-driving technology and smart vehicles have attracted huge amounts of attention and investment in recent years, but in order to show off this intelligence, so-called smart cars need software in order to shine.
HERE Technologies is one of the world’s leading vehicular software makers, first in mapping technology, but more recently in developing the platforms that will really let the cars of the future shine.
HERE sees the future of vehicles as being smarter and more connected than ever before, with the company’s technologies enabling both drivers and auto manufacturers to get far more out of their vehicle that now.
To enable this, the company announced its Navigation on Demand platform at CES, which it says offers carmakers an easy way to create intelligent, intuitive and engaging in-car experiences.
“For us, it’s a very significant announcement,” says Jørgen Behrens, HERE’s head of applications and services , “it represents a switch from a model where navigation has been a deeply-integrated, somewhat bespoke type of software activity for one company, to a range of cars.”
And as a drive towards smarter, connected vehicles continues at pace, the company looks set to enable this push and make the car one of your most important possessions.
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