Trump has made a lot of things buzzworthy, but perhaps none more than “fake news.”
Now that people consume news online, people are buying way fewer papers.
Each story needs to be clickable, or it’s worth nothing to the news outlet.
So each story needs to have a sexy headline and a provocative photo, which tempts outlets into being as bombastic as possible with every single story.
Furthermore, news outlets are under intense pressure to get stories out as quickly as possible.
This tempts news outlets into publishing unverified stories, figuring they can later issue corrections or retractions if they’re wrong.
Share substantiated stories from reliable sources and direct traffic their way.
Here are the most common types of fake news you should know about:Outright lies: Totally fake stories that are picked up by mainstream media, like Pizzagate.
“Reports”: This tactic is used by many mainstream media outlets to post stories they cannot verify.
Headlines like “Report: Evil clowns take over Washington,” mean that the newspaper can’t verify the clowns are taking over themselves, but are spreading a story that was reported elsewhere.
By writing disclaimers, news organizations decide they can post stories based on what they’ve heard but not been able to substantiate themselves.
While that denial is true, the outlet also managed to spread the Godzilla rumor that they could not substantiate by writing the story in an inverse way.
Every time you click on a fake news story, you are paying its publisher.
Every time you share fake news, even because you think it’s funny or absurd, you are selling that content and making its publisher money.
The only way to stop the production of fake news is to stop buying it.
Keep a look out for news services that offer this kind of authentication and reward them with your clicks, and deny your attention to sources that don’t.
Facebook has given a lot of lip service to their desire to fight fake news, but I’m sure you agree that you still see tons of it on your feed.
Done Katch’ng up but want to read more? Read more here.