But the company sees Gupta’s experience with delivery and maps as crucial to building an app that caters to people’s every desire so they never stray and keep earning it money.
That’s why today Uber announced that it’s promoted its VP of maps and marketplace Manik Gupta to become its new Chief Product Officer.
“We look at ourself at Uber as the starting point of all your transportation needs” Gupta tells me.
His first big projects will be augmenting GPS for more accurate pickups and making Uber’s new rider and driver loyalty program work in every market.
From entrepreneurship to the massive supply chain of HP, to the top of Google India and now at Uber, Gupta is one of those technologists who lives to eliminate frustration.
“I grew up in India and things weren’t always very structured” Gupta says when asked where that philosophy came from.
Manik Gupta’s first startup, the very 90s “BuyItTogether”From there he joined Hewlett Packard as it struggled to match Dell’s direct-to-consumer sales model, which he says “required building tons of muscles for HP. ”
Gupta moved to Mountain View in 2011 to oversee Google’s push to make its own maps, which after seven years at the company set him up to join as Uber’s VP of maps and marketplace in 2015.
Now after nearly three years, and spending the last five months filling in since Uber’s VP of Product Daniel Graf left, Gupta is in the top product spot at Uber.
He seems happy leaving that to Uber’s CEO Dara KhosrowshahiKnowing that Uber is spread across so many culturally distinct places, Gupta wants his teams to build what’s right for the world around them rather than trying to make Uber the same everywhere.
For example, the India team was fully responsible for the development of its new Uber Lite app for emerging markets with slow connections and old phones.
As for Gupta’s personal roadmap, he’s concentrating on rolling out the Uber Rewards rider loyalty and Uber Pro driver loyalty initiatives.
Drawing on his Google Maps experience, Gupta is developing a new way to make sure drivers and riders can always find each other.
But knowing Uber’s history of culture issues, Gupta wants to ensure his team lives by Dara’s new mantra of ‘Do the right thing.
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